What is the difference in working with essencion? There are many different ways in creating business innovations. All start at different points of time in the innovation process. Essencion focuses on a holistic approach that starts at the very early stage and covers all functional aspects as well as the emotional benefits for the people involved. Our aim is to let business people experience more confidence, energy and excitement for innovations. People should feel good about valuing change as a development and improvement opportunity for better business results. Difference 1: Our inspiring methodology - we are specialists in innovation with the 5 senses. You always should start your innovation with the end in mind - your customer. Every customer is a human being that receives your marketing and sales messages via the gateways of all the 5senses (see, hear, smell, touch, taste). For business success it is vital to find the right senses stimuli mix that makes your customer ‘addicted’ to your product or service and thus generates your desired business results. The 5 senses can also be a very powerful tool to stimulate your own creativity, yet in today’s rational business world they are often neglected or only partly actively used. When going back to our human roots and getting in touch with the 5 senses, you can let them work for you and use their full potential in a new modern dimension. Think about the advantages of a new type of Customer Experience Management. Powerful brands, like BMW and Porsche have discovered a long time ago that people don’t buy their cars for rational reasons. Most men love the sound of Harley Davidson and even unconsciously enjoy the smell of Singapore Airlines. Some people are addicted to the taste of Vegemite. What have these brands done? They are using a well defined stimuli-mix for the 5 senses in an active and conscious way to connect with the customer congruently at the various touch points. They integrate these activities in their business plans. Doing similar activities can boost your creativity and your business results enormously, too. The essencion 5 senses innovation approach helps you discover how to… sharpen the awareness on your own 5 senses use different tools to stimulate your 5 senses in the creative thinking process create unique, innovative product/service/brand concepts use senses stimuli in an unexpected and differentiating way in your business category build on your 5-senses-awareness as basis for an enriched Marketing activity plan design the right “buying-decision-inspiring” connections with your customers Interested to learn more on the 5 senses in innovation and brand image building? Contact us here directly to discuss the possibilities. Difference 2: The unique personal experiences of essencion’s founder Having lived and worked in various countries, the international experience and perspective of Ingrid Messner can bring new external stimuli to your business to inspire new solutions. Her independent view is media-neutral, not bound to any politics and purely project focused. She has worked for more than15 years in various Marketing positions and experienced all ups and downs of innovation and new product development. She loves what she does. She enjoys change and seeks challenges thus making her very experienced in insecure situations – an ideal prerequisite to create innovative solutions for the future. Her characteristically German dedication to task and penchant for quality based on various types of research build a solid base for long-term results-oriented work. Here is what others have said about working with her: “Very inspiring!” “Strong analytical and conceptual thinker.” “Results-oriented.” “Excellent team player.” After you have now got a first idea on how working with us can be different, go to the services page to learn more about the specific services and programmes we offer.